select past projects
Hossam Antar has been in the cruise industry for 30 years and has created some of the most interesting projects in this amazing community.
We love innovation and creativity and we are passionate about presenting our strategic partners with unique and cost effective value propositions.
FOUNDED
SEA MILES CREDIT CARD PROGRAM
Founded in 1999 by Hossam Antar, Sea Miles partnered with Carnival Cruise Lines and Juniper Bank (part of Barclays) to launch the Carnival Sea Miles® Platinum MasterCard® in 2005.
The credit card program was available to consumers across the U.S., and allowed cruise enthusiasts to earn points called SeaMiles that were redeemed towards cruises onboard Carnival an any other cruise line.
dreams international
Before hurricane Irma, we operated this beautiful art gallery in the island of St Maarten and featured numerous artists from across the globe with a particular focus on Caribbean based artists. The artists' relationships that we cultivated are enduring.
art program onboard disney cruise line
Prior to Disney operating their own onboard galleries, our team created a custom program for Disney Cruise Line with visiting contemporary artists and art lectures being featured on every cruise. World renown artists and 20th century masters such as Peter Max, Salvador Dali and Erte were also regularly exhibited.
art programs onboard Luxury cruise Lines
For 20 years, we hosted art programs and VIP cruises onboard Regent, Oceania, NCL, P&O, Costa, Azamara, Silversea and MSC cruises. From artworks on the Hollywood Sign metal to sports memorabilia, guests were mesmerized by our collection and entertained by fun and exciting auctions. We also provided the art programs onboard Princess, Royal Caribbean, Celebrity and Holland America with high quality fine art by world renowned artists. Portions of the proceeds were donated to charities such as Miami Children's Hospital, Dress for Success, the FCCA Foundation and Camillus House.
Hollywood watch company
As seen in The New York Times and Forbes, Hollywood Watch Company was the only company in the world to have made wrist watches that contain a piece of the Original Hollywood Sign metal. Two editions were made, one of 12 with RGM Watches and another of 1,000 with Roventa-Henex. HWC watches were offered onboard Carnival Cruise Line and later sold out and only limited quantities remain on the secondary market.
published the artwork of sir winston churchill
Hossam Antar, points out the finer details of a print from a painting by Sir Winston Churchill that was presented as a gift to the University of Miami. Churchill was awarded an honorary law degree from UM in 1946. In 2005 Hossam Antar's company was the exclusive publisher of some of Churchill's best works.
acquisition & sale of icruise.com
In 2007 we acquired icruise.com from its founding members and relocated the company from New York to Fort Lauderdale Florida.
One year after the acquisition and after streamlining its performance, the domain and client base were successfully sold to WMPH.
Operating icruise.com provided us with great insights into the cruise retail business and all the related dynamics of cruise sales and marketing.
Tabatha Lebreton-baston
Director of Marketing & Client Relations
With degrees in Television and Broadcast Journalism, as well as Marketing, Tabatha’s career launched as a morning show co-host on “The Breakfast Club”. She was the voice for “What’s Happening in Durham” and “The Edge on Entertainment” which landed her the role of Promotions Director for a larger TV station.
Later Tabatha had corrective eye surgery, which led her to Onboard Media in Miami (long story, but feel free to ask her about it). She was then recruited by Coty Cosmetics in N.Y. to become the North American Sales & Marketing Coordinator for Lancaster Group.
Tabatha returned to Canada and became a host on The Shopping Channel while she also was the Community and Public Relations Manager for The Oshawa Generals OHL Team. Eventually, she decided that a “normal” job was the “responsible” choice and became a Marketing Representative then a Supervisor for Costco.
Never a dull moment as she breeds Pomeranians. A birthday wish, The Universe and all things aligned brought her to Onboard Credit where she is eager and excited for this next chapter.
Steve baston
Director of Business Development
A seasoned executive with over 25 years of management, sales and
marketing experience, Steve has led hundreds of team members within a profitable retail environment.
He started his career in a subsidiary of LVMH within the cruise industry, in roles where he coordinated relationships between department heads, external partners, and vendors in order to make effective decisions on achieving operational and financial goals.
His strong people skills, while working for a fortune 100 company, allowed him to manage various teams with integrity and maintain a trusting, inclusive, and productive environment.
A relationship builder by nature, in his capacity as Director of Business Development for Happier Cruising LLC, Steve seeks to build long term and mutually rewarding strategic partnerships with highly rated businesses in our wonderful cruise community.